Best Email Marketing for Ecommerce (2026)
Quick Take
Ecommerce email marketing is a different game — you need product feeds, cart abandonment flows, purchase follow-ups, and revenue attribution. We ranked platforms on ecommerce-specific capabilities.
Our Top Picks at a Glance
| # | Tool | Best For | Starting Price | Score |
|---|---|---|---|---|
| 1 | Klaviyo | Best overall for ecommerce | $0/mo | 9.3/10 |
| 2 | Omnisend | Best value for ecommerce | $0/mo | 9.0/10 |
| 3 | Drip | Best for ecommerce automation | $39/mo | 7.9/10 |
| 4 | ActiveCampaign | Best automation + ecommerce | $15/mo | 9.2/10 |
| 5 | Mailchimp | Best general platform with ecommerce | $0/mo | 9.4/10 |
1. Klaviyo — Best overall for ecommerce
The ecommerce email and SMS platform. Deep Shopify, WooCommerce, and BigCommerce integrations. Predictive analytics and revenue attribution are best-in-class. Pricing scales steeply with contacts.
Our take: Industry-leading Shopify integration, predictive analytics, and revenue attribution.
Klaviyo Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| $20 | — | |
| Email & SMS | $35 | — |
2. Omnisend — Best value for ecommerce
Ecommerce-focused email and SMS marketing with pre-built automation workflows for cart abandonment, order confirmations, and product recommendations. Free plan includes 250 contacts and 500 emails/mo.
Our take: Solid ecommerce features at a lower price than Klaviyo, with SMS included.
Omnisend Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Standard | $16 | $13/mo |
| Pro | $59 | $49/mo |
3. Drip — Best for ecommerce automation
Ecommerce CRM and email automation platform. Strong Shopify and WooCommerce integrations with visual workflow builder. Single-plan pricing that scales with contacts — starts at $39/mo for 2,500.
Our take: Visual workflow builder optimized for ecommerce customer journeys.
Drip Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Standard | $39 | — |
4. ActiveCampaign — Best automation + ecommerce
Marketing automation platform with built-in CRM, advanced segmentation, and 900+ integrations. Strong automation builder but pricing climbs fast as your list grows.
Our take: Deep automation with good ecommerce integrations, plus CRM.
ActiveCampaign Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $15 | $12/mo |
| Plus | $49 | $39/mo |
| Pro | $79 | $59/mo |
| Enterprise | $145 | $119/mo |
5. Mailchimp — Best general platform with ecommerce
The most recognized name in email marketing, now owned by Intuit. Free plan is limited but the brand recognition and template library are unmatched. Pricing has crept up since the Intuit acquisition.
Our take: Decent ecommerce features if you're already on Mailchimp, but not best-in-class.
Mailchimp Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Essentials | $13 | $10/mo |
| Standard | $20 | $15/mo |
| Premium | $350 | $280/mo |
How We Ranked These Tools
We weighted ecommerce integrations, automation workflows, revenue tracking, and SMS capabilities more heavily. General email features matter less than the ability to drive and measure store revenue.
Read our full scoring methodology for details.