Best Email Marketing Software (2026)
Quick Take
We tested and scored 17 email marketing platforms across pricing, features, ease of use, integrations, and support. ActiveCampaign tops our rankings for overall capability, but the best tool depends on your specific needs and budget.
Our Top Picks at a Glance
| # | Tool | Best For | Starting Price | Score |
|---|---|---|---|---|
| 1 | ActiveCampaign | Best overall email marketing | $15/mo | 9.2/10 |
| 2 | MailerLite | Best value | $Custom/mo | 8.8/10 |
| 3 | Brevo | Best for large lists on a budget | $Custom/mo | 9.3/10 |
| 4 | Klaviyo | Best for ecommerce | $0/mo | 9.3/10 |
| 5 | Mailchimp | Most recognized brand | $0/mo | 9.4/10 |
| 6 | ConvertKit (Kit) | Best for creators | $0/mo | 8.4/10 |
| 7 | GetResponse | Best all-in-one with webinars | $0/mo | 8.9/10 |
1. ActiveCampaign — Best overall email marketing
Marketing automation platform with built-in CRM, advanced segmentation, and 900+ integrations. Strong automation builder but pricing climbs fast as your list grows.
Our take: Deepest automation and CRM integration of any mid-priced platform.
ActiveCampaign Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $15 | $12/mo |
| Plus | $49 | $39/mo |
| Pro | $79 | $59/mo |
| Enterprise | $145 | $119/mo |
2. MailerLite — Best value
Clean, simple email marketing at genuinely low prices. Free plan for up to 1,000 subscribers with most features included. The best value pick for small businesses that need solid basics without complexity.
Our take: 80% of what you need at 20% of the price of competitors.
MailerLite Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Enterprise | Custom | — |
| Free | $0 | — |
| Growing Business | $10 | $9/mo |
| Advanced | $20 | $18/mo |
3. Brevo — Best for large lists on a budget
Budget-friendly email, SMS, and chat platform. Charges by emails sent (not contacts), which is a major advantage for large lists with low send frequency. Free plan includes 300 emails/day.
Our take: Charges by emails sent instead of contacts — a structural pricing advantage.
Brevo Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Enterprise | Custom | — |
| Free | $0 | — |
| Starter | $9 | $7/mo |
| Business | $18 | $15/mo |
4. Klaviyo — Best for ecommerce
The ecommerce email and SMS platform. Deep Shopify, WooCommerce, and BigCommerce integrations. Predictive analytics and revenue attribution are best-in-class. Pricing scales steeply with contacts.
Our take: Unmatched Shopify/WooCommerce integration and revenue analytics.
Klaviyo Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| $20 | — | |
| Email & SMS | $35 | — |
5. Mailchimp — Most recognized brand
The most recognized name in email marketing, now owned by Intuit. Free plan is limited but the brand recognition and template library are unmatched. Pricing has crept up since the Intuit acquisition.
Our take: Solid all-around platform, but pricing has crept up since the Intuit acquisition.
Mailchimp Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Essentials | $13 | $10/mo |
| Standard | $20 | $15/mo |
| Premium | $350 | $280/mo |
6. ConvertKit (Kit) — Best for creators
Built for creators — bloggers, podcasters, YouTubers. Simple automation, excellent deliverability, and a free plan for up to 1,000 subscribers. No drag-and-drop builder by design; text-based emails convert better for creators.
Our take: Purpose-built for bloggers, podcasters, and YouTubers.
ConvertKit (Kit) Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Newsletter | $0 | — |
| Creator | $29 | $25/mo |
| Creator Pro | $59 | $50/mo |
7. GetResponse — Best all-in-one with webinars
All-in-one marketing platform combining email, landing pages, webinars, and automation. Solid mid-range option with unusually good webinar integration.
Our take: Only major email platform with built-in webinar hosting.
GetResponse Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Email Marketing | $19 | $16/mo |
| Marketing Automation | $59 | $48/mo |
| Ecommerce Marketing | $119 | $98/mo |
How We Ranked These Tools
Each tool is scored across 5 weighted dimensions: Features (30%), Pricing (25%), Ease of Use (20%), Integrations (15%), and Support (10%). Scores are computed from verified pricing, feature data, and aggregated review scores from G2, Capterra, and TrustRadius.
Read our full scoring methodology for details.