ActiveCampaign vs GetResponse: Full Comparison (2026)
Quick Answer
ActiveCampaign has deeper automation and CRM. GetResponse counters with webinar integration and a lower price point. For pure email marketing automation, ActiveCampaign wins. For an all-in-one platform with webinars, GetResponse is the better value.
ActiveCampaign vs GetResponse at a Glance
| Dimension | ActiveCampaign | GetResponse | Winner |
|---|---|---|---|
| Ease Of Use | 7.5/10 | 8.0/10 | GetResponse |
| Features | 9.0/10 | 7.5/10 | ActiveCampaign |
| Overall | 8.2/10 | 7.6/10 | ActiveCampaign |
| Pricing | 7.0/10 | 8.0/10 | GetResponse |
| Support | 8.5/10 | 7.5/10 | ActiveCampaign |
Pricing Comparison
| Plan | ActiveCampaign | GetResponse |
|---|---|---|
| Starter / Free | $15/monthly | $Custom/monthly |
| Plus / Email Marketing | $49/monthly | $19/monthly |
| Pro / Marketing Automation | $79/monthly | $59/monthly |
| Enterprise / Ecommerce Marketing | $145/monthly | $119/monthly |
Feature Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | Yes | Yes |
| Automation workflows | Yes | Yes |
| Dynamic content | Yes | Yes |
| SMS marketing | Yes (Add-on) | Yes |
| Transactional email | Yes | Yes |
| A/B testing | Yes | Yes |
| CRM/contact management | Yes | No |
| Deliverability tools | Yes | No |
| Email builder (drag-drop) | Yes | Yes |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | No | Yes |
| Landing pages | Yes | Yes |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: ActiveCampaign vs GetResponse
GetResponse has a slightly more approachable interface. ActiveCampaign's power features add complexity that takes time to master.
Features: ActiveCampaign vs GetResponse
ActiveCampaign's automation engine, CRM, and conditional content are superior. GetResponse compensates with built-in webinars and conversion funnels that ActiveCampaign doesn't offer natively.
Overall: ActiveCampaign vs GetResponse
ActiveCampaign is the stronger email marketing platform. GetResponse makes sense if webinars are core to your business or if budget is the primary constraint.
Pricing: ActiveCampaign vs GetResponse
GetResponse's Email Marketing plan at $19/mo undercuts ActiveCampaign's $15 Starter when you compare actual features included. GetResponse also has a free plan; ActiveCampaign doesn't.
Support: ActiveCampaign vs GetResponse
ActiveCampaign's support is consistently rated higher across review platforms. GetResponse's support is adequate but slower on lower tiers.
Our Recommendation
ActiveCampaign for automation-heavy businesses. GetResponse for teams that need webinars, landing pages, and email in one platform at a lower price. GetResponse's webinar feature alone can replace a separate $50+/mo tool.