ConvertKit (Kit) vs MailerLite: Full Comparison (2026)
Quick Answer
MailerLite is cheaper and has more design features. ConvertKit has better creator-specific tools and superior deliverability. For pure value, MailerLite wins. For serious creators building an audience-based business, ConvertKit's ecosystem justifies the price premium.
ConvertKit (Kit) vs MailerLite at a Glance
| Dimension | ConvertKit (Kit) | MailerLite | Winner |
|---|---|---|---|
| Ease Of Use | 9.0/10 | 8.5/10 | ConvertKit (Kit) |
| Features | 7.0/10 | 7.5/10 | MailerLite |
| Overall | 7.8/10 | 8.2/10 | MailerLite |
| Pricing | 7.0/10 | 9.0/10 | MailerLite |
| Support | 8.0/10 | 8.0/10 | Tie |
Pricing Comparison
| Plan | ConvertKit (Kit) | MailerLite |
|---|---|---|
| Newsletter / Enterprise | $Custom/monthly | $Custom/quote |
| Creator / Free | $29/monthly | $Custom/monthly |
| Creator Pro / Growing Business | $59/monthly | $10/monthly |
| Advanced | $20/monthly |
Feature Comparison
| Feature | ConvertKit (Kit) | MailerLite |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | No | Yes |
| Automation workflows | Yes | Yes |
| Dynamic content | No | No |
| SMS marketing | No | No |
| Transactional email | No | Yes |
| A/B testing | Yes | Yes |
| CRM/contact management | No | No |
| Deliverability tools | Yes | No |
| Email builder (drag-drop) | No (Text-based emails by design) | Yes |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | Yes | Yes |
| Landing pages | Yes | Yes |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: ConvertKit (Kit) vs MailerLite
Both are easy to use, but ConvertKit's tag-based system is more intuitive for creators. MailerLite's wider feature set means slightly more to learn.
Features: ConvertKit (Kit) vs MailerLite
MailerLite has a drag-and-drop builder, website builder, and more design tools. ConvertKit's features are more focused — tagging, automations, and commerce tools for digital products.
Overall: ConvertKit (Kit) vs MailerLite
MailerLite is the better value for most users. ConvertKit's premium is justified only if you're a full-time creator who needs its specific ecosystem and deliverability advantages.
Pricing: ConvertKit (Kit) vs MailerLite
MailerLite is significantly cheaper at every tier. Growing Business at $10/mo vs ConvertKit Creator at $29/mo for the same subscriber count. MailerLite's free plan also includes more features.
Support: ConvertKit (Kit) vs MailerLite
Both have strong support teams. ConvertKit's support is more creator-focused; MailerLite's is more broadly knowledgeable.
Our Recommendation
MailerLite for budget-conscious creators who want a good visual editor. ConvertKit for full-time creators who rely on email as their primary revenue channel and need best-in-class deliverability.