Klaviyo vs Mailchimp: Full Comparison (2026)
Quick Answer
Klaviyo is the clear winner for ecommerce stores. It has deeper Shopify/WooCommerce integrations, better revenue attribution, and predictive analytics. Mailchimp is a cheaper general-purpose option but can't match Klaviyo's ecommerce intelligence.
Klaviyo vs Mailchimp at a Glance
| Dimension | Klaviyo | Mailchimp | Winner |
|---|---|---|---|
| Ease Of Use | 7.5/10 | 8.5/10 | Mailchimp |
| Features | 9.0/10 | 7.5/10 | Klaviyo |
| Overall | 8.5/10 | 7.5/10 | Klaviyo |
| Pricing | 6.5/10 | 7.5/10 | Mailchimp |
| Support | 8.0/10 | 7.0/10 | Klaviyo |
Pricing Comparison
| Plan | Klaviyo | Mailchimp |
|---|---|---|
| Free | $Custom/monthly | $Custom/monthly |
| Email / Essentials | $20/monthly | $13/monthly |
| Email & SMS / Standard | $35/monthly | $20/monthly |
| Premium | $350/monthly |
Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | Yes | Yes |
| Automation workflows | Yes | Yes |
| Dynamic content | Yes | Yes |
| SMS marketing | Yes | Yes (Add-on) |
| Transactional email | No | Yes (Transactional via Mandrill) |
| A/B testing | Yes | Yes |
| CRM/contact management | Yes | Yes |
| Deliverability tools | Yes | No |
| Email builder (drag-drop) | Yes | Yes |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | Yes | Yes |
| Landing pages | No | Yes |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: Klaviyo vs Mailchimp
Mailchimp is easier for beginners. Klaviyo's power features and data model take time to learn, but the payoff for ecommerce stores is substantial.
Features: Klaviyo vs Mailchimp
Klaviyo's ecommerce features — predictive analytics, revenue attribution, product feeds, browse abandonment — are unmatched. Mailchimp has broader general features but can't match Klaviyo's ecommerce depth.
Overall: Klaviyo vs Mailchimp
For ecommerce, Klaviyo is the better investment. The ROI from better segmentation and revenue attribution typically exceeds the higher monthly cost within the first few campaigns.
Pricing: Klaviyo vs Mailchimp
Mailchimp is cheaper at every tier. Klaviyo's pricing scales aggressively with contacts — 10K contacts costs $150/mo on Klaviyo vs ~$100 on Mailchimp. But Klaviyo users typically see higher email revenue per subscriber.
Support: Klaviyo vs Mailchimp
Klaviyo's support team understands ecommerce workflows. Mailchimp's support is broader but less specialized.
Our Recommendation
If you run an ecommerce store, Klaviyo is worth the premium — the revenue attribution alone pays for itself. If you're not in ecommerce, Mailchimp's broader feature set and lower price make more sense.
Frequently Asked Questions
Is Klaviyo worth the higher price?
For ecommerce stores, usually yes. Klaviyo's revenue attribution and predictive analytics typically generate enough additional revenue to cover the price difference within the first month.
Can Mailchimp do ecommerce email?
Yes, but not as well. Mailchimp has basic ecommerce features, but Klaviyo's product feeds, browse abandonment, and predictive analytics are significantly more advanced.