Mailchimp vs Constant Contact: Full Comparison (2026)
Quick Answer
Mailchimp has more features and a free plan. Constant Contact has better phone support and event management. For most businesses, Mailchimp is the stronger choice — Constant Contact's pricing is hard to justify given the feature gap.
Mailchimp vs Constant Contact at a Glance
| Dimension | Mailchimp | Constant Contact | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 8.0/10 | Mailchimp |
| Features | 8.0/10 | 6.5/10 | Mailchimp |
| Overall | 7.8/10 | 6.8/10 | Mailchimp |
| Pricing | 7.5/10 | 6.0/10 | Mailchimp |
| Support | 7.0/10 | 7.5/10 | Constant Contact |
Pricing Comparison
| Plan | Mailchimp | Constant Contact |
|---|---|---|
| Free / Lite | $Custom/monthly | $12/monthly |
| Essentials / Standard | $13/monthly | $35/monthly |
| Standard / Premium | $20/monthly | $80/monthly |
| Premium | $350/monthly |
Feature Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | Yes | Yes |
| Automation workflows | Yes | Yes |
| Dynamic content | Yes | No |
| SMS marketing | Yes (Add-on) | Yes (SMS add-on) |
| Transactional email | Yes (Transactional via Mandrill) | No |
| A/B testing | Yes | Yes |
| CRM/contact management | Yes | Yes |
| Deliverability tools | No | No |
| Email builder (drag-drop) | Yes | Yes |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | Yes | No |
| Landing pages | Yes | No |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: Mailchimp vs Constant Contact
Both are beginner-friendly. Mailchimp's interface has been refined more over the years and has better onboarding.
Features: Mailchimp vs Constant Contact
Mailchimp has more templates, better automation, and stronger analytics. Constant Contact's event management and social posting are decent but don't close the gap.
Overall: Mailchimp vs Constant Contact
Mailchimp is the better tool by nearly every measure. Constant Contact's support advantage is real but not enough to overcome the feature and pricing gaps.
Pricing: Mailchimp vs Constant Contact
Mailchimp has a free plan; Constant Contact doesn't. Constant Contact's Lite at $12/mo is comparable to Mailchimp's Essentials at $13/mo, but Mailchimp includes more at each tier.
Support: Mailchimp vs Constant Contact
Constant Contact offers phone support on all paid plans. Mailchimp's support has declined post-Intuit — no phone support except on Premium.
Our Recommendation
Mailchimp for most businesses. Constant Contact only if phone support is a must-have or you run frequent events. Mailchimp's free plan and wider feature set make it the default recommendation.