Mailchimp vs ConvertKit (Kit): Full Comparison (2026)
Quick Answer
ConvertKit is purpose-built for creators who want high deliverability and simple automations. Mailchimp is a general-purpose tool with a wider feature set. Creators should pick ConvertKit; everyone else should lean Mailchimp.
Mailchimp vs ConvertKit (Kit) at a Glance
| Dimension | Mailchimp | ConvertKit (Kit) | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 9.0/10 | ConvertKit (Kit) |
| Features | 8.0/10 | 6.5/10 | Mailchimp |
| Overall | 7.8/10 | 7.8/10 | Tie |
| Pricing | 7.5/10 | 7.0/10 | Mailchimp |
| Support | 7.0/10 | 8.0/10 | ConvertKit (Kit) |
Pricing Comparison
| Plan | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Free / Newsletter | $Custom/monthly | $Custom/monthly |
| Essentials / Creator | $13/monthly | $29/monthly |
| Standard / Creator Pro | $20/monthly | $59/monthly |
| Premium | $350/monthly |
Feature Comparison
| Feature | Mailchimp | ConvertKit (Kit) |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | Yes | No |
| Automation workflows | Yes | Yes |
| Dynamic content | Yes | No |
| SMS marketing | Yes (Add-on) | No |
| Transactional email | Yes (Transactional via Mandrill) | No |
| A/B testing | Yes | Yes |
| CRM/contact management | Yes | No |
| Deliverability tools | No | Yes |
| Email builder (drag-drop) | Yes | No (Text-based emails by design) |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | Yes | Yes |
| Landing pages | Yes | Yes |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: Mailchimp vs ConvertKit (Kit)
ConvertKit is remarkably easy to use for its target audience. Everything is designed around the creator workflow — tagging, automations, and landing pages are straightforward. Mailchimp has more UI surface area to navigate.
Features: Mailchimp vs ConvertKit (Kit)
Mailchimp has more features overall — drag-and-drop builder, ecommerce tools, ads management. ConvertKit intentionally keeps things simple, which is a feature for creators who don't need complexity.
Overall: Mailchimp vs ConvertKit (Kit)
It's a genuine tie — they serve different audiences. ConvertKit is laser-focused on creators. Mailchimp is a broader platform. Wrong tool for the wrong audience will frustrate you either way.
Pricing: Mailchimp vs ConvertKit (Kit)
Mailchimp has a broader free plan but ConvertKit's free tier covers 1,000 subscribers. ConvertKit's paid plans are pricier for the feature set, but creators often see higher ROI from better deliverability.
Support: Mailchimp vs ConvertKit (Kit)
ConvertKit's support team understands creators and their workflows. Mailchimp's support has become more generic since the Intuit acquisition.
Our Recommendation
ConvertKit if you're a blogger, podcaster, or YouTuber. Mailchimp if you need ecommerce features, drag-and-drop design, or a broader marketing platform. ConvertKit's text-focused emails actually get better deliverability and open rates for creator audiences.