Omnisend vs Klaviyo: Full Comparison (2026)
Quick Answer
Klaviyo has deeper analytics and predictive features. Omnisend is cheaper and includes SMS on all paid plans. For advanced ecommerce email, Klaviyo is the gold standard. For ecommerce stores that want solid email+SMS without the premium pricing, Omnisend delivers.
Omnisend vs Klaviyo at a Glance
| Dimension | Omnisend | Klaviyo | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 7.5/10 | Omnisend |
| Features | 7.5/10 | 9.0/10 | Klaviyo |
| Overall | 7.8/10 | 8.5/10 | Klaviyo |
| Pricing | 8.0/10 | 6.5/10 | Omnisend |
| Support | 8.0/10 | 8.0/10 | Tie |
Pricing Comparison
| Plan | Omnisend | Klaviyo |
|---|---|---|
| Free | $Custom/monthly | $Custom/monthly |
| Standard / Email | $16/monthly | $20/monthly |
| Pro / Email & SMS | $59/monthly | $35/monthly |
Feature Comparison
| Feature | Omnisend | Klaviyo |
|---|---|---|
| Analytics/reporting | Yes | Yes |
| AI features | Yes | Yes |
| Automation workflows | Yes | Yes |
| Dynamic content | Yes | Yes |
| SMS marketing | Yes | Yes |
| Transactional email | No | No |
| A/B testing | Yes | Yes |
| CRM/contact management | No | Yes |
| Deliverability tools | No | Yes |
| Email builder (drag-drop) | Yes | Yes |
| Email templates | Yes | Yes |
| Forms/popups | Yes | Yes |
| Free plan available | Yes | Yes |
| Landing pages | Yes | No |
| List management | Yes | Yes |
| Multi-user/teams | Yes | Yes |
| Segmentation | Yes | Yes |
| API access | Yes | Yes |
| Ecommerce integrations | Yes | Yes |
| Integrations marketplace | Yes | Yes |
Ease Of Use: Omnisend vs Klaviyo
Omnisend's pre-built automation workflows make it faster to get started. Klaviyo's power comes with a steeper learning curve.
Features: Omnisend vs Klaviyo
Klaviyo's predictive analytics, customer lifetime value calculations, and revenue attribution are industry-leading. Omnisend has solid pre-built workflows but can't match Klaviyo's data depth.
Overall: Omnisend vs Klaviyo
Klaviyo is the superior platform for stores that will use its advanced features. Omnisend is the smarter pick for stores that want 80% of the capability at 60% of the cost.
Pricing: Omnisend vs Klaviyo
Omnisend Standard at $16/mo vs Klaviyo Email at $20/mo for similar contact counts. Omnisend includes SMS on its Pro plan; Klaviyo charges extra. The gap widens at higher contact tiers.
Support: Omnisend vs Klaviyo
Both offer solid support. Omnisend has 24/7 chat on paid plans; Klaviyo has email and chat support.
Our Recommendation
Klaviyo for established ecommerce stores that can leverage its advanced analytics and are willing to pay for it. Omnisend for growing stores that want a capable ecommerce email platform at a lower price point with SMS included.