ActiveCampaign Pricing in 2026: Plans, Hidden Costs & Alternatives
Quick Answer
ActiveCampaign starts at $15/monthly. Marketing automation platform with built-in CRM, advanced segmentation, and 900+ integrations. Strong automation builder but pricing climbs fast as your list grows.
ActiveCampaign Plans & Pricing
- Email marketing
- Inline forms
- Site tracking
- API & webhooks
- 1 user
- Automations
- Landing pages
- Ecommerce
- CRM
- Lead scoring
- 3 users
- Predictive sending
- Split automations
- Site messages
- Attribution
- 5 users
- Custom objects
- HIPAA support
- Unlimited users
- Dedicated account rep
Full Pricing Breakdown
| Plan | Monthly Price | Annual Price | Billing | Per |
|---|---|---|---|---|
| Starter | $15 | $12 | monthly | flat |
| Plus | $49 | $39 | monthly | flat |
| Pro | $79 | $59 | monthly | flat |
| Enterprise | $145 | $119 | monthly | flat |
What You Get: ActiveCampaign Features
| Feature | Included | Plan Tier | Notes |
|---|---|---|---|
| Analytics/reporting | Yes | All | |
| AI features | Yes | All | |
| Automation workflows | Yes | All | |
| Dynamic content | Yes | All | |
| SMS marketing | Yes | Plus+ | Add-on |
| Transactional email | Yes | Plus+ | |
| A/B testing | Yes | Plus+ | |
| CRM/contact management | Yes | All | |
| Deliverability tools | Yes | All | |
| Email builder (drag-drop) | Yes | All | |
| Email templates | Yes | All | |
| Forms/popups | Yes | All | |
| Free plan available | No | All | |
| Landing pages | Yes | Plus+ | |
| List management | Yes | All | |
| Multi-user/teams | Yes | All | |
| Segmentation | Yes | All | |
| API access | Yes | All | |
| Ecommerce integrations | Yes | All | |
| Integrations marketplace | Yes | All |
What Users Say About ActiveCampaign
| Source | Rating | Reviews | Ease of Use | Support | Value |
|---|---|---|---|---|---|
| CAPTERRA | 4.6/5 | 2400 | 4.3 | 4.5 | 4.4 |
| G2 | 4.5/5 | 13200 | 4.3 | 4.4 | 4.3 |
ActiveCampaign Alternatives
Looking for a ActiveCampaign alternative? Here are the top-rated marketing automation tools:
| Tool | Starting Price | Score |
|---|---|---|
| Mailchimp | Custom | 9.4/10 |
| GetResponse | Custom | 8.9/10 |
| AWeber | Custom | 8.4/10 |
| Constant Contact | $12/mo | 8.3/10 |
| Campaign Monitor | $12/mo | 8.0/10 |
Is ActiveCampaign Worth It?
Marketing automation platform with built-in CRM, advanced segmentation, and 900+ integrations. Strong automation builder but pricing climbs fast as your list grows. ActiveCampaign offers a free trial so you can test before committing.
Frequently Asked Questions
Does ActiveCampaign have a free plan?
No. ActiveCampaign offers a 14-day free trial but no permanent free plan. The cheapest option is the Starter plan at $15/mo for 1,000 contacts.
How does ActiveCampaign pricing scale?
Pricing increases with your contact count. The base prices shown are for 1,000 contacts. At 10,000 contacts, expect roughly 2-3x the base price depending on your plan.