HubSpot Email Pricing in 2026: Plans, Hidden Costs & Alternatives
Quick Answer
HubSpot Email starts at $0/monthly. Email marketing as part of HubSpot's Marketing Hub. Excellent CRM integration and reporting, but the jump from Starter ($20/mo) to Professional ($890/mo) is one of the steepest in the industry.
HubSpot Email Plans & Pricing
Free Tools
$0
per monthly
- 2,000 emails/mo
- CRM
- Forms
- Landing pages
- Live chat
- HubSpot branding
Starter
$20
per monthly
$18/mo billed annually
- 1,000 contacts
- 5x contact tier emails
- Remove branding
- Email & in-app support
Professional
$890
per monthly
$800/mo billed annually
- 2,000 contacts
- Automation
- Smart content
- A/B testing
- Custom reporting
- SSO
- Phone support
Enterprise
$3600
per monthly
$3600/mo billed annually
- 10,000 contacts
- Advanced automation
- Predictive lead scoring
- Custom events
- Hierarchical teams
Full Pricing Breakdown
| Plan | Monthly Price | Annual Price | Billing | Per |
|---|---|---|---|---|
| Free Tools | $0 | — | monthly | flat |
| Starter | $20 | $18 | monthly | flat |
| Professional | $890 | $800 | monthly | flat |
| Enterprise | $3600 | $3600 | monthly | flat |
HubSpot Email Pricing History
HubSpot Email has changed pricing 1 time in our records.
| Date | Plan | Old Price | New Price | Change |
|---|---|---|---|---|
| 2024-05-01 | Professional | $800 | $890 | Increase (11%) |
What You Get: HubSpot Email Features
| Feature | Included | Plan Tier | Notes |
|---|---|---|---|
| Analytics/reporting | Yes | All | |
| AI features | Yes | All | |
| Automation workflows | Yes | Professional+ | |
| Dynamic content | Yes | Professional+ | |
| SMS marketing | No | All | Via integrations only |
| Transactional email | Yes | Professional+ | |
| A/B testing | Yes | Professional+ | |
| CRM/contact management | Yes | All | |
| Deliverability tools | No | All | |
| Email builder (drag-drop) | Yes | All | |
| Email templates | Yes | All | |
| Forms/popups | Yes | All | |
| Free plan available | Yes | All | |
| Landing pages | Yes | All | |
| List management | Yes | All | |
| Multi-user/teams | Yes | All | |
| Segmentation | Yes | All | |
| API access | Yes | All | |
| Ecommerce integrations | Yes | Starter+ | |
| Integrations marketplace | Yes | All |
What Users Say About HubSpot Email
| Source | Rating | Reviews | Ease of Use | Support | Value |
|---|---|---|---|---|---|
| CAPTERRA | 4.5/5 | 6200 | 4.3 | 4.4 | 4.0 |
| G2 | 4.4/5 | 12000 | 4.3 | 4.4 | 4.0 |
Is HubSpot Email Worth It?
Email marketing as part of HubSpot's Marketing Hub. Excellent CRM integration and reporting, but the jump from Starter ($20/mo) to Professional ($890/mo) is one of the steepest in the industry. HubSpot Email offers a free trial so you can test before committing. HubSpot Email has a free plan for getting started.