Klaviyo Pricing in 2026: Plans, Hidden Costs & Alternatives
Quick Answer
Klaviyo starts at $0/monthly. The ecommerce email and SMS platform. Deep Shopify, WooCommerce, and BigCommerce integrations. Predictive analytics and revenue attribution are best-in-class. Pricing scales steeply with contacts.
Klaviyo Plans & Pricing
- 250 contacts
- 500 emails/mo
- Email support for 60 days
- Core features
- 251-500 contacts
- 5,000 emails/mo
- A/B testing
- Flows
- Segmentation
- Email & chat support
- 251-500 contacts
- 5,000 emails/mo
- 1,250 SMS credits
- All email features plus SMS
Full Pricing Breakdown
| Plan | Monthly Price | Annual Price | Billing | Per |
|---|---|---|---|---|
| Free | $0 | — | monthly | flat |
| $20 | — | monthly | flat | |
| Email & SMS | $35 | — | monthly | flat |
Klaviyo Pricing History
Klaviyo has changed pricing 1 time in our records.
| Date | Plan | Old Price | New Price | Change |
|---|---|---|---|---|
| 2023-08-01 | $20 | $20 | New Plan |
What You Get: Klaviyo Features
| Feature | Included | Plan Tier | Notes |
|---|---|---|---|
| Analytics/reporting | Yes | All | |
| AI features | Yes | All | |
| Automation workflows | Yes | All | |
| Dynamic content | Yes | All | |
| SMS marketing | Yes | Email+SMS | |
| Transactional email | No | All | |
| A/B testing | Yes | All | |
| CRM/contact management | Yes | All | |
| Deliverability tools | Yes | All | |
| Email builder (drag-drop) | Yes | All | |
| Email templates | Yes | All | |
| Forms/popups | Yes | All | |
| Free plan available | Yes | All | |
| Landing pages | No | All | |
| List management | Yes | All | |
| Multi-user/teams | Yes | All | |
| Segmentation | Yes | All | |
| API access | Yes | All | |
| Ecommerce integrations | Yes | All | |
| Integrations marketplace | Yes | All |
What Users Say About Klaviyo
| Source | Rating | Reviews | Ease of Use | Support | Value |
|---|---|---|---|---|---|
| CAPTERRA | 4.7/5 | 430 | 4.4 | 4.3 | 4.3 |
| G2 | 4.6/5 | 1100 | 4.3 | 4.2 | 4.2 |
Klaviyo Alternatives
Looking for a Klaviyo alternative? Here are the top-rated ecommerce tools:
Is Klaviyo Worth It?
The ecommerce email and SMS platform. Deep Shopify, WooCommerce, and BigCommerce integrations. Predictive analytics and revenue attribution are best-in-class. Pricing scales steeply with contacts. Klaviyo has a free plan for getting started.
Frequently Asked Questions
Why is Klaviyo so expensive?
Klaviyo prices per contact and costs more than general email tools because it includes ecommerce-specific features like predictive analytics, product recommendations, and revenue attribution that competitors charge separately for or don't offer.
Does Klaviyo have a free plan?
Yes, but it's limited to 250 contacts and 500 emails/mo. Email support ends after 60 days on the free plan.